Smart sound detection
On-device AI recognizes distress signals, crying, threatening voices, and abnormal adult interactions — then decides whether to alert you.
Intelligent protection, always on
NORA combines AI sound detection, real-time location, and instant alerts to protect your child from distress, coercion, and dangerous interactions.
Real-time location
Know where your child is at any moment. GPS location is shared instantly when an alert triggers.
Instant parent alerts
Get notified on your phone within seconds. See what was detected, where, and what to do next.
Edge AI processing
Detection runs directly on the watch. No continuous streaming, no cloud dependency for initial analysis.
Protection against human threats
Built for moments of vulnerability when a child cannot speak up, react, or call for help in situations of coercion or control.
Continuous learning
NORA's detection models improve over time, reducing false alerts and increasing accuracy.
How NORA works
Three layers of protection working together, from detection to response.
Hear
On-device AI continuously analyzes audio patterns for signs of distress, panic, coercion, or inappropriate adult interaction.
Locate
GPS position is captured instantly. Events are classified by severity — only meaningful signals are escalated.
Respond
Parents receive an instant notification with context: what was detected, GPS location, and suggested actions.
Why NORA is different
Most kids watches are reactive. NORA is the first to detect danger — including human threats — before a child can react.
| Capability | Traditional GPS watch | NORA |
|---|---|---|
| GPS location tracking | ✓ | ✓ |
| Manual SOS button | ✓ | ✓ |
| AI distress detection | ✗ | ✓ |
| Automatic alerts | ✗ | ✓ |
| On-device processing | ✗ | ✓ |
| Privacy-first architecture | ✗ | ✓ |
Privacy is not a feature.
It's the foundation.
NORA is designed from the ground up to protect your child's privacy. We never record, store, or transmit audio.
No audio recordings
Sound is analyzed on-device and immediately discarded
No continuous listening
AI processes patterns, not conversations
Encrypted communication
All data between watch and parent app is encrypted
Parent-only access
Only linked parents can receive alerts and location
"A child facing danger — whether distress, coercion, or control — should never have to find a button. We built NORA so the watch understands what's happening and acts on their behalf."
NORA product visionBe among the first families to use NORA
We're building a new category of child safety. Join the waitlist to get early access and help shape the product.
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